Thought I’d stick the Clash in as they have featured in our posters, bit random I know burt it is funny as they look like New Romantics !
The Lewes FC match day posters are well known in football circles and excellent they are too. Using iconic cultural images to promote games and identify the club with is smart. Living in the High Street I have each one in my window.
But actually it is a sign of the times at Lewes FC.
Many people are tiring of the spin, the clever initiatives (very clever they are too), budget parity, 3g, possible ground development, possible new branding options and associates (not the band) and just want to get back to basics.
We have a fanzine out on Saturday. It will not go down well in many quarters.
We will be doing fanzine’s monthly as we believe, and many other people are coming round to our view, Lewes FC simply isn’t working.
Did you know the sugar daddies put more money into the club 2015/16 than the actual first team budget ? FFS we were told we would be self sustained within three years seven years on nowhere near.
I mention posters as a starter so we can highlight where we feel the club has been taken in a wrong direction away from being community based to an unworkable and unfathomable business model that has failed. We will be throwing out a fresh approach to how we can work within Lewes within our means.
So as I stick another poster up do you remember this ?
Rather than swank around our new posters around the national press etc what happened before the community club was formed ? Someone came up with an idea for our old boring posters. Establish a network of fans in outlying towns and villages happy to distribute posters around their local shops clubs etc. What a brilliant form of free advertising and a way of bringing the club together and establishing networks outside of Lewes and building that fan base up. The forum was bursting with people from dozens of outreaching parts to help. I can’t remember if this ever happened in the end, it was when the club was in meltdown. But we must be doing simple things like this rather than court a new soft drinks branding initiative. The focus of the Lewes FC Board is plain wrong.
This is how our club should be run. Not all this slick crap we are fed that has ultimately failed but by utilising the fans into building it.
Lewes FC rather than chewing the fat over how to increase sponsorship etc needs to get back to engaging fans into building the club. Of course it needs dozens of new initiatives like the above. But there are dozens out there and old ones long forgotten.
The board needs to reconnect with the fans after their ham fisted handling of parity and the fanzine will hope over the next issues to contribute ideas so people and fans can consider how things are. Will this do ?